Reputation Management: Truth about Reviews
Reputation Management was previously seen as a higher-level effort where corporations avoid bad news stories, boycotts etc. which can harm sales and profitability. This can include fallout from disgruntled employees, court cases, politics and all sorts. These days most (if not all) retail stores including food and drink outlets have weekly or monthly KPIs based around Google Reviews and in some cases similar sites such as TripAdvisor.
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